Culture is the key to unlocking individual potential, team performance, and organizational strategy.

Reflection Tree

But 'culture' is difficult to define and often misunderstood.

Many companies are busy measuring outward ‘symptoms’ of culture, listing benefits and applying for Best Places to Work awards. They’re missing the boat.

Are you being asked to address culture challenges, but don't know where to begin?

Future of Work trends show that staying competitive takes a commitment to shared purpose. Engaging talent requires emotional intelligence. Managing a brand’s reputation demands authenticity and accountability.

Understanding an organization's culture and the influence of leaders and teams is key to navigating the opportunities – and the risks.

Culture is Strategy

Whether you are a management, HR, OD, M&A or brand consultant, you need an integrated approach that helps you uncover the multiple dimensions of organizational culture.

Are your offerings in sync with the demands of new generations?
Are you equipped to help clients respond to the transparency created by online reviews and social media?
Do you have a solution to measure culture and lead meaningful change?

Welcome to CultureTalk

The CultureTalk Survey System offers a simple, story-based framework for measuring organizational culture and translating it into a strategic asset that can be designed, shifted, operationalized, and led.

Learn 5 Steps for Making Culture Tangible

Organizations evolving with CultureTalk:

A Two-Survey System Pulls the Pieces Together

An Organizational Culture Survey

Measure underlying beliefs and behaviors. Survey an entire team or a representative sample. Use demographic questions to customize your report, comparing groups of employees.

CultureTalk for Organizations
CultureTalk for Organizations
CultureTalk for Individuals
CultureTalk for Individuals

An Individual Personality Assessment

Measure personal values and perceptions. Everyone gets their own personal report; results are compiled for managers. Build awareness and enhance communication, collaboration, conflict resolution and growth.

A Human Framework

Both assessment tools present results through universal storylines that are easy-to-understand and evolve.

Archetypes operate on an unconscious level, impacting our motivations and behavior. These characters are rich and colorful, but also flawed and relatable.

The 12 Archetypes of CultureTalk
The 12 Archetypes of CultureTalk

JP Laqueur | Certified Partner, Brand Foundations

CultureTalk is an engine of change; it gets everyone on the same page about where the business is going.

Bob Kelleher, The Employee Engagement Group

No other tool does what CultureTalk does. It can align what’s happening inside the organization with leadership’s goals for growth.

Cindy Atlee, The Storybranding Group

Individual assessments are missing the contextual piece. You get a lot of data, but how does it fit with the organization’s goals? That’s the gap that CultureTalk fills.

Peter Boucher, Former CHRO, First Data

I've loved every bit of the programme, especially the ability to speak with people from around the world and really get the flavour of 'culture' in the global sense.

Pria Sule, People Patterns

CultureTalk allows us to measure and name existing cultural patterns, detailing specific behaviors that are helpful or limiting.

Claudette Rowley, Cultural Brilliance


Curious how CultureTalk could expand your consulting practice or deepen your internal initiatives?

Culture change and post-merger integrations. Leadership and team development. Corporate, employment and personal brands. Hiring and onboarding. Engagement and retention. We'd love to talk to you about how CultureTalk can be enhance your engagements and offerings.

Organizational Culture is an Ecosystem

That's the nature of culture. It's not a single decision. It's a code that manifests itself as a vast set of actions taken over time. | Ben Horowitz
That's the nature of culture. It's not a single decision. It's a code that manifests itself as a vast set of actions taken over time. | Ben Horowitz

An integrated approach.

You have a unique perspective on a client’s challenges. You can see ‘nothing is going to change’ unless you address underlying beliefs and behaviors on all sides.

To build a culture that thrives, you need an integrated approach. CultureTalk allows you to quickly:

>> Understand your client’s strengths, opportunities, and opportunities to shift;

>> Provide in-depth insights to cultural patterns that are relatable and actionable;

>> Lead teams through a process that’s proven to evoke understanding.

Connect the dots for your clients.

The CultureTalk System offers a practical process for addressing complex business challenges.

By highlighting strengths and uncovering gaps, a Baseline Culture Assessment becomes a powerful starting point for building strategies around potential mergers, leadership transitions, brand and reputation management. Paired with individual personality assessments, the system can be applied to help organizations recruit and onboard, develop leaders and strengthen team dynamics.

How Sarah Helps Simplify Complexity for Clients

The experience narrative
Clients can see themselves
Internalize and operationalize culture
Extend and deepen engagements

Our Certified Partners are pioneers, guiding organizations into the future of work and what’s possible when cultures, leaders, teams, and brands are aligned for extraordinary outcomes.

An International Partner Community

Thoughts on Partner Days, CultureTalk and Archetypes

A simple, effective framework for deep conversation and real change.

Merge cultures with impact.

Every time we acquired a new company, we learned that the traits, the personality – the very heart and soul of our company – is really living and breathing throughout our entire organization.


DSC | Allied PRA


Build enduring brands.

What I appreciated most was the internal reflection and how understanding our Archetypes guided the branding process. If you find the essence of your culture and work from that viewpoint, whatever you create will be authentic and stand the test of time.


Walking Mountains Science Center

Define and share strategy.

Building a cultural profile through Archetypes enabled us to get staff, board and members into the same conversation. Our strategy as a Chamber became crystallized through this work. We can now communicate who we are and what we do clearly, powerfully and with consistency.


Saratoga County Chamber of Commerce


Strengthen leaders.

We've integrated CultureTalk into our Leadership Training Program. Year-after-year participants learn so much about how to brand, lead and communicate with this simple, story-based framework.


Leadership Saratoga

Engage teams, enhance collaboration and resolve conflict.

Transform the Future of Work

Our Certified Partner Community is building a tangible path for leaders and companies to follow as they move from ‘checking the box’ on culture to transforming businesses with awareness and intention.

CultureTalk lets you to cut to the chase, crystalizing values in a way that more traditional methods cannot. It has tremendous potential for meaningful, actionable strategy, leadership, team building and coaching conversations.

Deb Best, SPHR, SHRM-SCP, Deb Best Practices

CultureTalk has helped us to define the commonalities of our three merged cultures in an objective way and given us a singular language to discuss our aspirations as we roll out our strategic plan.


Leila Kamal, EYP / Architects

Dense with information and processes. Fun and engagingly initiated. Beautifully and meaningfully prepared. Magically presented. ….


Elizabeth Brown, Certified Partner

CultureTalk complements our work with other organizational models. It can be integrated into all of our programs and facilitations – from mission development, to merger integration, to our Leadership Academy and team development at all levels.


Caroline Fisher, Ph.D., Founder & Principal, Culture Solutions Group

You made such deep material easy-to-understand, apply and connect. I had no idea how many tools there would be for us to take into our own engagements.

Diane Diaz, The Brand Teacher

Professionally Packaged & Practical

Leaders love the CultureTalk System for its immediate impact in uncovering behavior and its profound potential in operationalizing change. Employees embrace CultureTalk because it is enlightening on a personal level and enhances engagement across the organization.

You will love CultureTalk because we have built a ready-to-go library of tools to promote, sell, and deliver engagements using the surveys.

CultureTalk Certification

When you choose CultureTalk, you get much more than bragging rights.
We understand that you’re building a profitable business.

Your Registration Includes

Screen Shot 2020-08-03 at 10.56.16 PM
8 weekly classes | 2 hours via Zoom
$4,500 Value

The upcoming course is 2 months long. Each class is 2 hours long, once per week for 8 weeks. You can choose between two sessions: 10am ET (New York) – or 5pm ET (New York).

The classes are detailed, informative, practical, and include beautifully designed advanced course materials. All classes are led by one of CultureTalk's cofounders, Cynthia Forstmann or Theresa Agresta.

$4,500 Value
Intro Course
Intro to Archetypes Online Class
$1,000 Value

This pre-requisite course includes a 'CultureTalk for Individuals' survey for you and 7-video modules that will immerse you in the 12-Archetype framework.

We will walk you through a validation experience as you build your own personal Archetypal profile. You will complete an assignment that you should be ready to present at the first Certification class.

$1,000 Value
3-Month 'Welcome to CultureTalk' Launch Package
$1,500 Value

To help you get started our launch package includes:

  • 3-months membership in the Partner Community (see below)
  • 3 CultureTalk for Individuals Surveys
  • Purchase additional surveys for $59
  • 3 half-hour coaching sessions:
    • Integrate CultureTalk into offerings/brand
    • Support designing initial proposals
    • Attendance at sales calls, if desired
    • Feedback on survey validation and delivery / presentation materials
$1,500 Value
Partners 2021
3-Month Partner Community Membership
Included above
  • Wholesale Pricing on Assessment Tools
  • A listing in our Partner Directory
  • Partner Portal with tools to sell & run engagements
  • Access to advanced trainings
  • Monthly Partner Calls
  • An Invitation to our Annual Partner Day

At the end of 3 months you can choose a Partner Membership Package that best suits your intended use of the system.

Included above

Meet your Instructors

Cynthia Forstmann and Theresa Agresta are the Co-Founders of CultureTalk. Together, they have certified an international community of executive coaches, trainers, HR, OD, and brand professionals to use the CultureTalk System in their engagements. They are also co-founders of Allegory, a brand communications firm that served as a proving ground for Archetypes over 20 years.

Cynthia for ATD (1)
Theresa Agresta

CultureTalk Certification will ground you in an Archetypal system that allows you to uncover the “unwritten rules of engagement” of an organization and the underlying passions of an individual. You will be able to create clear action plans that support strategic initiatives and personal growth.

The 12-Archetype Framework is easy to learn and remember and powerful to teach and apply. Certification provides all the tools you’ll need.